BHARAT KE CHAWAL
Understood at the grain. Built for the world.
India does not grow one rice. It grows a remarkable vocabulary of rice —
different varieties, grain personalities, processing methods and culinary destinations.
At Gurusharanam Agro Foods (GAF), we’ve spent decades learning that vocabulary in
Taraori–Karnal, Haryana, in the heart of one of India’s great Basmati-growing regions.
Here, rice is not simply processed. It is grown, traded, compared, cooked, discussed and
understood generation after generation.
A serious rice company should do more than display bags and specifications.
It should understand the grain.
Every serious rice program begins by understanding these distinctions.
The Language of Rice
The Family
Basmati | Non-Basmati
The broad identity of the rice.
The Variety
1121, 1718, 1509, 1401, Traditional, PR, Sugandha
The variety gives the grain its fundamental identity — dimensions, aroma potential, elongation, cooking behaviour and commercial positioning.
The Process
Steam | White Sella | Golden Sella
Processing changes the expression of that grain — appearance, texture, cooking characteristics and market preference.
The Basmati collection
One family. Distinct grains. Different possibilities —
brought together alongside the heritage and aroma of
Traditional Basmati.
1121 Basmati
The Grain That Redefined Length. Few varieties have influenced the international perception of modern premium Basmati quite like 1121. Its exceptionally long and slender grain and remarkable elongation after cooking have made it one of the defining grains of India’s contemporary Basmati story. But saying “1121” is still only half the specification.
Available Processing:
Steam | White Sella (White Parboiled) | Golden Sella (Golden Parboiled)
1718 Basmati
A New Generation of Extra-Long Basmati. 1718 represents another important chapter in the evolution of modern Indian Basmati. Its extra-long grain character makes it a serious proposition for premium international retail, food-service and distribution programs. The question is not simply whether the rice is 1718. The question is which 1718, processed how, against what specification, and for which market.
Available Processing:
Steam | White Sella (White Parboiled) | Golden Sella (Golden Parboiled)
1509 Basmati
Basmati with Commercial Intelligence. Successful rice procurement is not simply a competition for the longest grain. A serious importer builds the right rice for the right consumer at the right market position. 1509 has therefore earned an important place in international Basmati programs—offering buyers another strong proposition across retail, distribution and food-service channels.
Available Processing:
Steam | White Sella (White Parboiled) | Golden Sella (Golden Parboiled)
1401 Basmati
Another Expression of Modern Basmati. 1401 adds further depth to the Basmati portfolio for customers developing market-specific rice programs. Its suitability should be evaluated not merely by variety name, but against crop, processing method, cooking requirement, destination and agreed commercial specification.
Available Processing:
Steam | White Sella (White Parboiled) | Golden Sella (Golden Parboiled)
Traditional Basmati
Before Basmati Became a Number, It Had a Name. There is another kind of Basmati buyer. One who is not chasing grain length alone. That buyer is looking for aroma, heritage, character and the unmistakable eating experience associated with Traditional Basmati. Traditional Basmati reminds us of something important:
A ruler can measure the grain. It cannot measure the entire experience of Basmati.
For discerning consumers and markets where aroma and traditional Basmati character command their own premium, Traditional Basmati holds a place of its own.
THE VARIETY IS ONLY THE BEGINNING.
Now Choose How the Grain Is Processed.
Same variety, different processing, different rice experience —
Steam, White Sella and Golden Sella each carry their own appearance,
texture and market.
Steam
A clean, elegant expression of the grain — selected for markets where appearance, elongation and cooking performance matter.
White Sella
Known internationally as White Parboiled — creamy-white appearance, strong grain integrity, established across retail and food-service.
Golden Sella
Known internationally as Golden Parboiled — distinctive in colour, firm in character, recognised across major rice-consuming markets.
Beyond Basmati
Bharat’s Rice Story Is Much Bigger Than Basmati.
Basmati may be India’s most celebrated rice ambassador, but it isn’t India’s only rice story.
GAF’s portfolio extends to selected Non-Basmati and long-grain programs, developed around destination,
application, crop availability and buyer specification.
PR / long grain rice
An important commercial rice family for markets requiring dependable long-grain rice for everyday retail, distribution and food-service applications.
Sugandha
A long-grain aromatic proposition for markets seeking an attractive balance of grain character, cooking performance and commercial positioning.
Other Non-Basmati Programs
Additional Indian rice varieties can be evaluated according to destination, volume, application, sourcing feasibility and agreed specification.
We don’t build a rice program around whatever happens to be available. We begin with what the market requires.
How the rice is sourced and controlled
The same variety can sit at the centre of very different international supply programs.
Destination is not discussed after the rice is processed — it’s part of defining the rice program itself.
Conventional
Supplied against mutually agreed quality, processing, testing, packaging and destination requirements. The variety identifies the grain; the agreed specification defines the promise.
Pesticide-free / residue-controlled
Programs built around agreed residue parameters, sampling, laboratory testing and applicable documentation — never a casual claim printed on a bag.
Destination-specific (EU / USA)
European programs are built around agreed Maximum Residue Limits from sourcing onward. U.S. programs work within the prescribed Indian SOP framework for rice exports.
CONVENTIONAL RICE
For markets operating under conventional sourcing programs, GAF can supply rice against mutually agreed quality, processing, testing, packaging and destination requirements.
The variety identifies the grain.
The agreed specification defines the promise.
Pesticide-Free / Residue-Controlled Rice
When Quality Goes Beyond What the Eye Can See.
International rice quality is no longer judged only by:
Length • Aroma • Broken • Moisture • Appearance • Cooking
For certain markets and customers, it also includes something invisible:
What laboratory analysis can—or cannot—find in the grain.
GAF can work on pesticide-free / pesticide-residue-controlled rice programs, subject to suitable sourcing, agreed residue parameters, sampling, laboratory testing and applicable documentation.
This should never become a fashionable claim printed casually on a rice bag.
A residue claim is only as credible as the sourcing, testing and documentation behind it.
The specification is the promise
A specification sheet shouldn’t be paperwork prepared after the commercial discussion — it should be the common language between buyer and mill. What matters is not how impressive it looks, but whether the rice inside the container respects it.
RICE FOR EUROPE
Where the Grain Must Meet the Regulation. European rice programs can involve stringent pesticide-residue expectations and applicable Maximum Residue Limits. The implication is important. A European-oriented program cannot begin when the finished rice reaches the export port.
It begins much earlier:
Requirement → Sourcing → Lot Identification → Sampling → Testing → Processing → Verification → Documentation → Export
For GAF, the destination and agreed residue expectations therefore need to be understood before the supply program is finalized.
Compliance cannot be inspected into the rice at the end. It must be considered from the supply chain onward.
RICE FOR THE UNITED STATES
A Different Market. A Different Protocol. The United States operates within its own regulatory and phytosanitary framework for imported rice. GAF has practical experience with rice processed and supplied for the United States market, including working within the prescribed Indian SOP framework applicable to rice exports to the U.S. Experience with international markets reinforces a principle we consider fundamental:
There is no universal product called “Export Quality Rice.” There is rice appropriate to a specific destination, customer and agreed specification. USA is not Europe. Europe is not the Middle East. Retail is not food service. A private-label brand is not a commodity transaction.
One customer’s accepted specification may be another customer’s rejection.
That is why one of the most important questions in a GAF rice conversation is:
Where is the rice going?
Build your rice program
Don’t stop at the variety name. Six steps to a rice program we can talk seriously about.
1. Choose the family
Basmati · Non-Basmati
2. Choose the variety
1121 · 1718 · 1509 · 1401 · Traditional · PR · Sugandha · Other
3. Choose the process
Steam · White Sella · Golden Sella
4. Define the program
Conventional · Pesticide-free / residue-controlled · Destination-specific
5. Tell us the market
USA · Europe · Middle East · Canada · Africa · Other
6. Share the requirement
Quantity · Packaging · Destination port · Frequency · Additional specifications
Your brand. Our rice responsibility.
When the bag carries your name, the rice inside becomes your reputation. GAF brings together rice selection, agreed specifications, processing, quality assurance, packaging coordination and export execution behind your market proposition.
Or take GAF to your market
For importers, distributors and channel partners interested in developing GAF-branded rice in their territories — built market by market, partner by partner.
From the field to the foreign shelf.
The variety gives rice its identity. Processing gives it its character. Origin gives it its story. Consistency gives it a market. And trust turns a shipment into a relationship.
