From Taraori–Karnal

To The United States.

The United States is an important market in

GAF’s international business strategy.

GAF works with U.S. importers, distributors, retailers and

Brand owners seeking Indian rice through product Selection,

Processing, Buyer-specific specifications, Packaging coordination,

Private-label capability and export execution from India.

Our objective is straightforward:

Make sourcing Indian rice from Taraori–Karnal dependable,

Transparent and commercially practical for U.S. buyers.

—————-

Rice For U.S. Market

1121 Basmati

The Grain That Redefined Length. Few varieties have influenced the international perception of modern premium Basmati quite like 1121. Its exceptionally long and slender grain and remarkable elongation after cooking have made it one of the defining grains of India’s contemporary Basmati story. But saying “1121” is still only half the specification.

Available Processing:
Steam | White Sella (White Parboiled) | Golden Sella (Golden Parboiled)

1718 Basmati

A New Generation of Extra-Long Basmati. 1718 represents another important chapter in the evolution of modern Indian Basmati. Its extra-long grain character makes it a serious proposition for premium international retail, food-service and distribution programs. The question is not simply whether the rice is 1718. The question is which 1718, processed how, against what specification, and for which market.

Available Processing:
Steam | White Sella (White Parboiled) | Golden Sella (Golden Parboiled)

1509 Basmati

Basmati with Commercial Intelligence. Successful rice procurement is not simply a competition for the longest grain. A serious importer builds the right rice for the right consumer at the right market position. 1509 has therefore earned an important place in international Basmati programs—offering buyers another strong proposition across retail, distribution and food-service channels.

Available Processing:
Steam | White Sella (White Parboiled) | Golden Sella (Golden Parboiled)

1401 Basmati

Another Expression of Modern Basmati. 1401 adds further depth to the Basmati portfolio for customers developing market-specific rice programs. Its suitability should be evaluated not merely by variety name, but against crop, processing method, cooking requirement, destination and agreed commercial specification.

Available Processing:
Steam | White Sella (White Parboiled) | Golden Sella (Golden Parboiled)

Traditional Basmati

Before Basmati Became a Number, It Had a Name. There is another kind of Basmati buyer. One who is not chasing grain length alone. That buyer is looking for aroma, heritage, character and the unmistakable eating experience associated with Traditional Basmati. Traditional Basmati reminds us of something important:

A ruler can measure the grain. It cannot measure the entire experience of Basmati.

For discerning consumers and markets where aroma and traditional Basmati character command their own premium, Traditional Basmati holds a place of its own.

Beyond Basmati

Bharat’s Rice Story Is Much Bigger Than Basmati.

Basmati may be India’s most celebrated rice ambassador, but it isn’t India’s only rice story.
GAF’s portfolio extends to selected Non-Basmati and long-grain programs, developed around destination,
application, crop availability and buyer specification.

LONG RICE GAF_11zon

PR / long grain rice

An important commercial rice family for markets requiring dependable long-grain rice for everyday retail, distribution and food-service applications.

Sugandha

A long-grain aromatic proposition for markets seeking an attractive balance of grain character, cooking performance and commercial positioning.

Non Basmati GAF Final_11zon

Other Non-Basmati Programs

Additional Indian rice varieties can be evaluated according to destination, volume, application, sourcing feasibility and agreed specification.

We don’t build a rice program around whatever happens to be available. We begin with what the market requires.

 

Who We Serve

Importers

Distributors

Retail & Private Label

Ethnic & Speciality Food Businesses

Food Service

Your Brand.

Packed in India.

Built For your Market.

The buyer’s brand remains theirs.
GAF provides the Rice Processing, Quality and
Export backbone behind it.

Let's Build A Successful U.S. Partnership.

Scroll to Top